General Archetype

The Luxury Agent General Archetype is the scrappy commander who listens to the rules only if they agree they should apply to them.  They are unconventional.  These people challenge the status quo and inherently know they can bring a new way of thinking to better serve their clients.  They are quick, nimble and agile.  More often than not, they end up winning for no other reason than no one ever told them that they couldn’t.


Some Quick Background

Our team developed our Luxury Agent Archetypes through years of research.   We’ve analyzed the best luxury agents and teams in the country.  Admittedly, there are nuances for each person. However,  we have found eight successful archetypes which are based on elements of a combination of personality, work style, how you think about information and world view.  We then developed a unique playbook for today’s market to best position you in todays marketplace.

Our team sincerely hopes this resource will give you a great launch point on having your best year ever.  We’d love to see you and your team excel and have the business and life you dream of!

General Archetype Profile:

  • Extrovert Personality Style
  • External Personal Focus
  • Active Prospecting Style

Best Social Channels:

  • Instagram
  • Twitter
  • YouTube

Examples of General Archetypes:

Want to learn more?

Our Private Clients hundreds of  tools, strategies and insights.  Each one designed to efficiently and effectively deliver real results for your business.  Feel free to reach out with any questions.


Click to Download Your General Archetype Profile and Playbook