Insights for Leaders in Luxury Real Estate
Building Trust with UHNW Clients: Contrarian Strategies That Win
Building Trust with UHNW Clients: Contrarian Strategies That Win Markets are noisy, headlines are loud, and sophisticated buyers are harder to impress. If you are serious about building trust with…
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Revolutionize Luxury Real Estate Team Recruiting with Psychometric Precision
Revolutionize Luxury Real Estate Team Recruiting with Psychometric Precision Luxury real estate team recruiting is constrained by a legacy bias toward past production, brand cachet, and interview chemistry. In a…
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Why Elite Agents Are Overpricing Luxury Listings—And Winning
Overpricing Luxury Listings Strategy: Why Elite Agents Win Your top producer swears the penthouse will clear at $18.5M. The comp-adjusted number is $17M. You’ve seen this movie: ego pricing, dead…
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Evergreen Content Secrets: A luxury real estate evergreen content strategy
Evergreen Content Secrets: A luxury real estate evergreen content strategy The top 20% already know: the algorithm changes weekly, but reputation compounds. A luxury real estate evergreen content strategy gives…
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