An established agentAgent
Positioning for a different clientele.
An established agent was limited to lower price points and remained in a secondary role in his market. He did not know what was preventing progress.
The next step called for a different view of his own position, with strategies and relationships suited to that clientele.
Our contribution
We rebuilt his brand, marketing and positioning around the clients he wanted to reach, with a sharper focus on the relevant strategies and relationships.
Chris’s account · first year
Reached transaction price points up to $10 million, from a previous ceiling around $1.5 million.