Congrats Recruiting Program
The Congrats Recruiting Program is a relationship-first way to notice new listings and open a respectful conversation with the professionals who represent them. Use the structure as a starting point, then adapt the language and channel to your brand, market, and regulatory requirements.
Congrats Recruiting Program
Insights from a Real Estate Recruiting Coach
A congratulations message works best when it responds to a real public event and gives the recipient a reason to welcome the contact. Set up a listing alert for the price range and market you actually serve, then review each alert before deciding whether a note, email, or social message is appropriate.
Download the Congrats Recruiting Program PDF
Download the Congrats Recruiting Program PDF and use it as a planning reference. Replace its sample language with your own fonts, colors, logos, photography, disclosures, and required approvals.
Make the message specific
Congratulate the agent on the listing, name the public detail that prompted the note, and offer a useful observation or resource when you have one. Avoid a scripted pitch, claims about the recipient, or a request that assumes a relationship that has not been earned.
Give before asking
The point of the first contact is a professional conversation. Share a relevant observation, ask an easy question, and leave room for the person to decline further contact. A value-based relationship is built through repeated permission and follow-through.
Review the system
Track the alert source, message date, channel, response, and next permission-based step. Review the notes with the person responsible for recruiting so the program stays consistent with the brokerage’s brand and compliance process.
Request a complimentary one-hour conversation with a senior advisor who is an experienced operator. Talk through your next move.