Insights

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Ideas, research and practical perspectives for established agents, team leaders and brokerage owners. Explore a subject or browse the latest writing.

October 21, 2026

Answering Less Can Earn the Next Listing

You can know the market, hold your own with advisers, and still lose the next listing. A correct answer at the wrong moment can leave the seller less ready to

October 20, 2026

Repeat Business Starts Before an Agent Leaves

You can protect every pending deal when an agent leaves and still lose future business. The gap starts when you count an agent’s production as proof of the team’s client

October 17, 2026

Give Agents a Reason to Stay When Someone Leaves

You can wish a departing agent well and still weaken retention. You may be managing a future referral relationship while the agents who stay need different evidence: that you honor

October 16, 2026

Clients Refer the Work They Can Stand Behind

You can close well, earn a warm review, and still miss the next referral. You’ve been watching how satisfied the client seemed. Your next listing may depend on whether your