12 Essential Tech Trends to Elevate Luxury Real Estate in 2024 In 2024, technology is no longer a luxury add-on but a strategic imperative for luxury real estate leaders. AI,
Margin pressure is not a narrative—it’s a line item. Lead costs are up, agent splits are sticky, and volume is uneven. Many firms are still over-indexed on hustle and heroics
Margin compression isn’t theoretical. Rising splits, portal taxes, and uneven producer output are pushing many brokerages into single-digit operating margins. Dashboards are crowded, yet decision clarity is scarce. The fix
Most brokerages don’t fail from lack of effort. They fail from inconsistent execution. As margins compress and complexity rises across teams, ancillary services, and multi-market expansion, leadership can’t manage by
