Luxury Agent Archetype Updates for 2022
The 2022 Luxury Agent Archetype Profiles are a set of 70-plus-page reports organized around eight distinct profiles. The update adds material on social-media strategy and gives an established agent a structured way to discuss work style, market focus and preferred ways of serving clients.
Use an archetype as a conversation starter, not a fixed diagnosis. Compare the profile language with the work you actually do, the clients you serve and the channels you can sustain. Use the assessment page to explore the profile materials and assessment workflow.
Summary Of Our Eight Luxury Agent Archetypes
The profile language below is most useful when it leads to a practical choice about positioning, follow-up or team roles.
The Architect
This profile connects homes and the people who live in them, with attention to beauty, function, marketing and staging.
The Celebrity
This profile is comfortable with visibility, personal expression and a public-facing presence.
The Executive
This profile emphasizes organization, focus, persistence and staying current on the work and its rules.
The General
This profile brings an unconventional, challenge-the-assumption approach and looks for new ways to serve clients.
The Hustler
This profile is sales-focused, energetic and comfortable taking the lead in a visible conversation.
The Oracle
This profile is knowledge-led, with close attention to market information, inventory and work that benefits from depth behind the scenes.
The Royal
This profile emphasizes poise, charisma and a recognized market-facing role.
The Titan
This profile is systems-focused, organized and attentive to efficient use of time, money and team resources.
Choose the profile language that helps you make a concrete change. Ask which relationships, skills or systems need attention, then test that choice against the next month of work rather than treating a label as a promise.
Request a complimentary one-hour conversation with a senior advisor who is an experienced operator. Talk through your next move.