Insights
Ideas, research and practical perspectives for established agents, team leaders and brokerage owners. Explore a subject or browse the latest writing.
February 17, 2024
Geographic farming is a long-term practice of learning a defined area, showing up with useful information, and earning permission to remain in the conversation. For a luxury brokerage, the work
February 5, 2024
An objection is information about a client’s concern, timing, context, or understanding. In a luxury real estate conversation, an empathetic response starts by making room for that information before trying
January 31, 2024
Adaptive communication means changing the way a message is delivered while keeping its facts, purpose, and boundaries stable. In luxury real estate, the same service explanation may need a different
January 30, 2024
The January 2024 luxury real estate market insights article records themes from Chris Pollinger’s encore webinar: uncertainty changes the questions leaders ask, technology can support analysis and engagement, and shifting
January 29, 2024
Published in January 2024, this guest article considers how online lead generation can affect trust between consumers and real estate professionals. Its practical lesson is durable: explain how a person’s
January 22, 2024
Leading a luxury real estate brokerage calls for more than a polished message. It requires decisions that remain recognizable when the market is noisy, the team is stretched, and clients
January 21, 2024
Compare Forbes Global Properties and Sotheby’s International Realty affiliation models, local identity, marketing questions and the costs to investigate.
January 20, 2024
Compare Luxury Portfolio International and Forbes Global Properties: membership, local brand identity, property exposure and the costs to investigate.
January 19, 2024
Compare Who’s Who in Luxury Real Estate and Sotheby’s: membership, brand affiliation, possible overlap and the commitments to examine for your firm.
January 18, 2024
Compare Who’s Who in Luxury Real Estate and Luxury Portfolio International: membership, local identity, marketing overlap and the work behind the cost.
