A Luxury Real Estate Broker Consultant’s Viewpoint
Short-form video content has emerged as one of the most effective ways to captivate your target audience and deliver your message quickly and effectively. Let’s explore how you can create effective short-form video content for your brand that will engage your audience, build trust, and establish authenticity.
Short Form Video Content Secret 1 – Invest in User-Generated Content
User-generated short-form video content that supports your business can be extremely useful. Consumers tend to trust the content generated by real people more than traditional ads. When considering user-generated content, ensure that it’s authentic and aligns with your target market. Find influencers with an audience that aligns with your brand and product for the most impact.Short Form Video Content Secret 2 – Always Include Closed Captions
In most cases, viewers consume short-form video content without turning on their device’s sound. Closed captions are, therefore, vital to ensure that your content is accessible to all viewers. Closed captions help reach people even when they’re not physically listening. If you’re unsure how to implement closed captions, working with a professional video production company can help you get started.
Short Form Video Content Secret 3 – Give Your Audience a Behind-the-Scenes Look
Behind-the-scenes videos are an easy way to generate short-form content that benefits your marketing strategy. Whether it’s a sneak peek of your day, demonstrating the care your team, or an explainer video that shows how your service works, this short-form content is beneficial to the viewer and, in some cases, capable of going viral. Behind-the-scenes videos give your audience an exclusive look into your business, building trust and authenticity.
Short Form Video Content Secret 4 – Use Teaser Videos to Generate Excitement
Short-form teaser videos can help create a buzz and build anticipation around the launch of a new product or service. These videos evoke a sense of mystery and excitement in viewers and can go viral if done correctly. Ensure that your video leaves just enough to the imagination to spark interest and drive engagement. With a well-crafted short-form teaser video, you can set the tone for a successful launch and get your audience talking about your brand even before the release.
Short Form Video Content Secret 5 – Come Up with Branded Hashtags
Using branded hashtags makes it easier for users to align your video with your brand. Branded hashtags also make it easy for audiences to join the conversation and help you track the success of a particular campaign. Use unique and catchy hashtags to make your videos easily searchable and shareable.
Short Form Video Content Secret 6 – Choose the Right Platform
Several social media platforms allow for short-form content, from TikTok to Instagram, YouTube, Facebook, and LinkedIn. Knowing where your target audience spends most of their time is crucial in figuring out which platform is right for your short-form video content. From there, you’ll be able to decide on the type of content you should produce, including the length, media to include, and more.
Short-form video content has become increasingly popular and is a crucial part of marketing strategies in 2023. By investing in user-generated content, including closed captions, giving behind-the-scenes looks, using teaser videos, and creating branded hashtags, you can create effective short-form video content that engages your audience, builds trust, and establishes authenticity. Choose the right platform for your target audience, and you’ll be able to deliver compelling content that resonates with your audience. Incorporate these tips into your marketing strategy and stay ahead of the competition.
A Parting Thought
We hope that the information provided is helpful in guiding you on your journey to building a thriving real estate business.
As luxury real estate broker consultants, real estate recruiting coaches, real estate business consultant, and CEO consultants for real estate, we are confident that our resources, insights and strategies can help you achieve your goals.
Remember, success in the luxury real estate industry starts with knowledge and strategy, and we are here to provide you with both.
Here are some links to our more popular resources:
Downloads for your Real Estate Business
Luxe Real Estate Report and Forecasts
Tools for your Team or Brokerage
For additional and real time insights, updates and news from our Founding and Managing Partner, Chris Pollinger, you can follow him on LinkedIn – Twitter – Facebook – Instagram
