Writing in Your Unique Voice with ChatGPT is part of our ChatGPT Prompt series for real estate brokers and team leaders.
ChatGPT is a game changing AI (Artificial Intelligence) tool. Think about content. Recruiting emails, sales copy, MLS descriptions, video scripts, social media ads, SEO blogs and others are done in seconds. Want a campaign? Training series? Need an idea of what to post? How about an excel formula using plain English? Need to fix some code error on a website? It can do those too.
The trick with ChatGPT is to master the art of the prompt.
GPT Prompt Series: Writing in Your Voice with ChatGPT
ChatGPT can write copy in whatever style you want. Let’s look at an example of a property description on300 Biscayne Boulevard Way PENTHOUSE 6301, Miami, FL 33131.
Here’s what the listing broker, Cervera Real Estate wrote in the MLS :
Your home in the sky. Construction is well underway. Aston Martin’s first exclusively branded residential high rise with an estimated delivery in 2023. In this first exclusive development partnership with Aston Martin, the interiors are inspired by the brand’s 105 year history, DNA and esthetic through subtle details and craftsmanship while taking into consideration Miami’s tropical and exciting environment. The residential only tower will be over 800′ as the tallest condominium tower south of NYC with 391 units, over 42,000 sq ft of sky amenities and timeless finishes.
Here’s what ChatGPT did when prompted: can you re-write this property description?
“Experience luxury living at its finest with the upcoming construction of “Your home in the sky.” This exclusive development, in partnership with Aston Martin, boasts an estimated delivery date of 2023 and offers residents the unique opportunity to live in the brand’s first exclusively branded high-rise. The interiors, inspired by Aston Martin’s 105-year history, DNA, and aesthetic, feature subtle details and craftsmanship while seamlessly blending with Miami’s tropical environment. The residential-only tower will stand as the tallest condominium south of New York City, reaching a majestic 800 feet with 391 units available. The building also offers over 42,000 sq ft of sky amenities and timeless finishes, making this a once-in-a-lifetime opportunity to own a piece of luxury in the heart of Miami.”
Not bad, but maybe we can do it another way. Here’s how it sounds when prompted: can you re-write it like Hemingway wrote it?
“A new high-rise rises in Miami, tall and luxury. Construction of “Your home in the sky” is underway, brought to you by Aston Martin. In 2023, move in and call it home. Aston Martin’s touch is on the inside, their history, DNA and aesthetic in every subtle detail and fine craftsmanship. Outside, Miami’s tropical air fills the rooms. It’s the tallest south of New York City, 800 feet, with 391 units to choose from and sky amenities that never end. Don’t miss this chance, to live high above the rest in luxury.”
God, but not the right style. I read a great advertising book years ago, maybe we can use that. Here’s what came out when prompted: Can you re-write it using the principles in Breakthrough Advertising, by Eugene Schwartz?
“Introducing “Your home in the sky,” the ultimate luxury high-rise in Miami. Construction is well underway and set to be delivered in 2023, in partnership with the prestigious Aston Martin. This is your chance to own a piece of the brand’s 105-year history, DNA, and aesthetic, as the interiors are inspired by the same, and crafted to perfection. The tower stands tall, as the tallest south of New York City, offering 800 feet of luxury living and 391 units to choose from. The amenities are endless, over 42,000 sq ft of sky amenities await you. Take advantage of this rare opportunity to live in the lap of luxury, in the heart of Miami’s tropical paradise.”
It also added some explanation of why it wrote it that way:
Eugene Schwartz in his book “Breakthrough Advertising” emphasis on the importance of highlighting the unique selling point of a product, and make it the focal point of the advertisement, also he suggests to use specific numbers and statistics in order to create a sense of urgency and exclusivity. In this re-write, I’ve highlighted the exclusivity of the partnership with Aston Martin and the high-rise being the tallest south of New York City. Also, I’ve used specific numbers (391 units and 42,000 sq ft) to create a sense of exclusivity and urgency to take advantage of this rare opportunity.
Let’s try a different angle as we go down the ChatGPT rabbit hole. Let’s prompt: How would an advertising executive write it using a persuasive style?
“Are you ready to elevate your lifestyle to new heights? Introducing “Your home in the sky,” the epitome of luxury living in Miami. This exclusive development, brought to you by Aston Martin, is set to revolutionize the real estate market. Imagine living in a towering architectural masterpiece, standing tall as the tallest south of New York City, and boasting interiors inspired by the prestigious brand’s 105-year history, DNA, and aesthetic. With 391 units to choose from and over 42,000 sq ft of sky amenities, this is a once-in-a-lifetime opportunity to own a piece of luxury in the heart of Miami’s tropical paradise. Don’t miss out on this exclusive opportunity, construction is well underway and set to be delivered in 2023. Upgrade your lifestyle, invest in “Your home in the sky” today!”
And again, it ads some explanation as to how the AI “thought”:
In this re-write, I’ve used persuasive language and specific details to highlight the exclusivity and uniqueness of the opportunity, and create a sense of urgency to invest in this property. I’ve also used the language that makes the reader imagine themselves in the property and experiencing the luxurious lifestyle it offers. The use of words such as “revolutionize”, “epitome of luxury” and “upgrade your lifestyle” are all aimed to persuade the reader to invest in this property.
First Step in Writing in Your Voice with ChatGPT is to have it identify your style.
Each of us writes in a unique “voice.” Our voice is made up of a combination of styles, voice and tone. We have been influenced by our background, education, where we grew up as well as the authors and teachers we have enjoyed along the way. Getting ChatGPT to write copy in your voice is simple when you know a few tricks.
Start with picking out a couple examples of text you’ve written. It could be a blog post, property description or social media post. You will want a couple of example you think “sound like you.”
Next prompt GPT with “Please analyze and identify the style, voice, and tone of the following text:” Then paste your text.
Chat GPT will read what you’ve written and give you your style, voice and tone. Do it a couple times and compile the results. you are looking for the ones that are thematic across several of your examples.
Second Step in Writing in Your Voice with ChatGPT is to use the prompts.
Now that you have your style, voice and tone compiled, you can prompt ChatGPT to write your copy. Using the prompt below, you can generate copy in your “voice.”
Let’s say I asked Chat GPT to give me article ideas for what agents should look for in a new broker. I select one of the ideas it gives me and then I can prompt:
Please write this in a 250-300 word article format with top preforming real estate agents as an audience using the following criteria:
Style: (fill in your words)
Voice: (fill in your words)
Tone: (fill in your words)
Want an example of Writing in Your Voice with ChatGPT?
Let’s take the original property description and give it this prompt: can you re-write the following using NLP, targeting ultra-high net worth buyers and
Style: professional, informative, persuasive and authoritative style
Voice: informative, directive, authoritative and confident voice
Tone: positive, encouraging, supportive, Motivational and inspiring tone.
Here’s what Chat GPT gave us.
Welcome to the pinnacle of luxury living, “Your home in the sky.” This ultra-luxe high-rise, brought to you by the prestigious Aston Martin, is set to revolutionize the real estate market for the ultra-high net worth individuals. Construction is well underway, with an estimated delivery date of 2023.
This exclusive development partnership with Aston Martin offers the ultimate in exclusivity and sophistication. The interiors are inspired by the brand’s 105-year history, DNA, and aesthetic, with subtle details and craftsmanship that seamlessly blend with Miami’s tropical and exciting environment. The residential-only tower stands tall as the tallest condominium south of New York City, reaching a majestic 800 feet with 391 units available. The building also offers over 42,000 sq ft of sky amenities and timeless finishes, making this a once-in-a-lifetime opportunity to own a piece of luxury in the heart of Miami.
Third Step in Writing in Your Voice with ChatGPT is to use spin your content.
Once you have your text in your voice you can now ask ChatGPT to turn it into a script for a video, Facebook ads, Linkedin post, Tweet for Twitter, a Press Release, blog post, website copy, sales letter or almost anything else you can imagine. Now you can leverage your idea into a variety of other mediums within a few minutes. Welcome to push button omni-channel marketing, the Rosetta Stone of reaching people with a unified message.
Although we are focusing on ChatGPT for Real Estate, there are many more AI tools for art, audio, video and more. We are at the very tip of the iceberg when it comes to AI and how it will literally change how we do almost everything we do.
A Parting Thought
We hope that the information provided is helpful in guiding you on your journey to building a thriving real estate business.
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