For top-tier real estate brokers and team leaders, crafting content that reflects your unique voice is both a strategic imperative and a persistent challenge. ChatGPT, the cutting-edge AI writing tool, offers unprecedented speed and versatility—yet unlocking its full potential hinges on mastering how to communicate with it effectively.

This article is part of our authoritative ChatGPT Prompt series designed exclusively for leaders like you. Here, we go beyond hype to provide tactical guidance on generating persuasive, authentic content that scales your brokerage’s influence without diluting your distinctive brand presence.

Writing in Your Voice with ChatGPT

ChatGPT excels at adapting its output to various writing styles and tones. To demonstrate, consider the original property description for “300 Biscayne Boulevard Way PENTHOUSE 6301, Miami, FL 33131” by Cervera Real Estate:

Your home in the sky. Construction is well underway. Aston Martin’s first exclusively branded residential high rise with an estimated delivery in 2023. In this first exclusive development partnership with Aston Martin, the interiors are inspired by the brand’s 105 year history, DNA and esthetic through subtle details and craftsmanship while taking into consideration Miami’s tropical and exciting environment. The residential only tower will be over 800’ as the tallest condominium tower south of NYC with 391 units, over 42,000 sq ft of sky amenities and timeless finishes.

Sample Rewrites by ChatGPT

Here is a straightforward rewrite prompted simply to rephrase the original:

Experience luxury living at its finest with the upcoming construction of “Your home in the sky.” This exclusive development, in partnership with Aston Martin, boasts an estimated delivery date of 2023 and offers residents the unique opportunity to live in the brand’s first exclusively branded high-rise. The interiors, inspired by Aston Martin’s 105-year history, DNA, and aesthetic, feature subtle details and craftsmanship while seamlessly blending with Miami’s tropical environment. The residential-only tower will stand as the tallest condominium south of New York City, reaching a majestic 800 feet with 391 units available. The building also offers over 42,000 sq ft of sky amenities and timeless finishes, making this a once-in-a-lifetime opportunity to own a piece of luxury in the heart of Miami.

Alternatively, when asked to write like Ernest Hemingway, the style became markedly concise, minimalist, and punchy, but arguably less fitting for luxury real estate marketing:

A new high-rise rises in Miami, tall and luxury. Construction of “Your home in the sky” is underway, brought to you by Aston Martin. In 2023, move in and call it home. Aston Martin’s touch is on the inside, their history, DNA and aesthetic in every subtle detail and fine craftsmanship. Outside, Miami’s tropical air fills the rooms. It’s the tallest south of New York City, 800 feet, with 391 units to choose from and sky amenities that never end. Don’t miss this chance, to live high above the rest in luxury.

Using principles from Eugene Schwartz’s foundational copywriting work Breakthrough Advertising, the AI highlighted unique selling points and urgency:

Introducing “Your home in the sky,” the ultimate luxury high-rise in Miami. Construction is well underway and set to be delivered in 2023, in partnership with the prestigious Aston Martin. This is your chance to own a piece of the brand’s 105-year history, DNA, and aesthetic, as the interiors are inspired by the same, and crafted to perfection. The tower stands tall, as the tallest south of New York City, offering 800 feet of luxury living and 391 units to choose from. The amenities are endless, over 42,000 sq ft of sky amenities await you. Take advantage of this rare opportunity to live in the lap of luxury, in the heart of Miami’s tropical paradise.

Each rewrite serves a distinct purpose, demonstrating ChatGPT’s flexibility when carefully prompted.

Step 1: Have ChatGPT Identify Your Style

Every broker or team leader communicates with a unique combination of style, voice, and tone. These elements are shaped by background, experience, and professional influences. To ensure ChatGPT authentically replicates your voice:

1. Collect a few writing samples you believe “sound like you”—blog posts, listing descriptions, social media content.
2. Prompt ChatGPT with: Please analyze and identify the style, voice, and tone of the following text: and paste your sample.
3. Review the AI’s analysis and repeat for multiple samples to identify consistent thematic elements.

This process creates a grounded profile of your voice that you can use as a foundation for further prompting.

Step 2: Use Targeted Prompts to Generate Content in Your Voice

Once your style, voice, and tone are clearly defined, crafting custom prompts to elicit authentic copy becomes straightforward. For example, if you want ChatGPT to generate a 300-word article targeted at top-performing agents about choosing a broker, you can use this prompt template:

Please write this in a 250-300 word article format with top performing real estate agents as an audience using the following criteria:
Style: [insert your style keywords]
Voice: [insert your voice keywords]
Tone: [insert your tone keywords]
[Insert article topic or outline here]

This precision ensures the output aligns with your leadership brand’s communication standards.

Example: Writing in Your Voice with ChatGPT

Applying this approach, we prompted ChatGPT to reframe the earlier Miami penthouse description targeting ultra-high-net-worth buyers with this input:

• Style: Professional, informative, persuasive, authoritative
• Voice: Informative, directive, confident
• Tone: Positive, encouraging, motivational, inspiring

Welcome to the pinnacle of luxury living, “Your home in the sky.” This ultra-luxe high-rise, brought to you by the prestigious Aston Martin, is set to revolutionize the real estate market for ultra-high-net-worth individuals. Construction is well underway, with an estimated delivery date of 2023.

This exclusive development partnership with Aston Martin offers the ultimate in exclusivity and sophistication. The interiors are inspired by the brand’s 105-year history, DNA, and aesthetic, with subtle details and craftsmanship that seamlessly blend with Miami’s tropical environment. The residential-only tower stands tall as the tallest condominium south of New York City, reaching a majestic 800 feet with 391 units available. The building also offers over 42,000 sq ft of sky amenities and timeless finishes, making this a once-in-a-lifetime opportunity to own a piece of luxury in the heart of Miami.

This level of control allows leaders to consistently produce high-caliber content that honors their brand identity without sacrificing efficiency.

Step 3: Multiply Your Content with Spin Techniques

After generating core text in your voice, you can expand its utility by asking ChatGPT to transform it for various channels and formats—video scripts, social ads, LinkedIn posts, email campaigns, press releases, or sales letters.

Effectively, this approach is “push-button omni-channel marketing,” enabling you to maintain a unified brand narrative while engaging diverse audiences and platforms seamlessly.

Though this article focuses on ChatGPT for real estate content, remember the AI ecosystem extends beyond text: tools for art creation, audio synthesis, video editing, and more are advancing rapidly. The competitive edge lies in embracing and mastering this integration thoughtfully and strategically.