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2023 Ski Report by Savills: Executive Overview
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Savills, a London-based leader in luxury real estate with over two decades of expertise serving the Alps region, has released its comprehensive 2023 Ski Report. This report offers critical insights into prime ski property demand, investment trends, and market shifts across key global regions. As part of RE Luxe Leaders™’ curated intelligence for brokerage leadership and investors, this report supports strategic decision-making amid evolving lifestyle and economic factors.
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Market Dynamics and Demand Trends
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Despite disruptions caused by the pandemic, demand for luxury ski properties has exhibited resilient and even accelerated growth over the last two years. This trend is driven by shifting lifestyle priorities emphasizing outdoor living, space, and health.
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Regional Highlights & Investment Opportunities
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North America: Expansion and Capital Infusion
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- The Rockies remain a dominant force with a record number of ski areas, increasing the attractiveness of this region.
- Major operators such as Vail Resorts and Alterra Mountain Company are executing robust capital plans, investing approximately $320 million and $1 billion respectively to enhance infrastructure and guest experiences.
- Domestic demand is strengthening, fueled by desires for quality of life improvements and spacious residences.
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Asia Pacific: Unlocking Latent Potential
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- The weakened Japanese Yen opens entry points for international investors and stimulates local market activity.
- Ski interest is rising significantly in China, propelled by increasing income levels and government initiatives supporting winter sports.
- Chinese skiers are expanding their market footprints, simultaneously looking inward to regional resorts and outward to Europe and North America.
- Demographic shifts, including Japan’s aging population, forecast sustained demand for prime ski properties.
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European Alps: Maintaining Global Leadership
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- The Alps continue as the world’s premier ski destination, backed by continuous reinvestment in resort infrastructure and amenities.
- Resort operators adapt to changing patterns in seasonality by offering extended-stay deals and accommodating longer-term residents, boosted by the rise of remote work.
- European markets benefit from diverse international clientele and resilient luxury tourism.
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Strategic Considerations for Brokerage Leaders and Investors
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Understanding these nuanced regional market conditions is critical to capitalizing on growth while minimizing risk. Key considerations include:
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- Monitoring economic stimuli and demographic shifts influencing demand.
- Evaluating infrastructure investments that enhance resort value and appeal.
- Identifying evolving consumer behaviors toward longer stays and lifestyle-based property use.
- Contemplating geopolitical and currency fluctuations impacting cross-border investment.
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Download the Full 2023 Ski Report
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Access the full 2023 Ski Report by Savills to dive deeper into data, regional forecasts, and strategic insights relevant for luxury brokerage operators and investors.
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A Parting Thought
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For brokerage owners and leaders entrenched in luxury real estate, staying informed with authoritative market intelligence is indispensable. The 2023 Ski Report by Savills is more than data — it is a tactical asset in guiding sustainable growth, operational strategy, and client advisement in an increasingly complex market backdrop.
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RE Luxe Leaders™ is committed to providing you with such curated intelligence and actionable insights. Explore additional resources tailored to elevate your brokerage’s performance:
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- Real Estate Insights
- Downloads for your Real Estate Business
- Luxe Real Estate Report and Forecasts
- Tools for your Team or Brokerage
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For real-time updates and strategic thought leadership, follow RE Luxe Leaders™ Founding and Managing Partner, Chris Pollinger, on LinkedIn, Twitter, Facebook, and Instagram.
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}
