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12 Secret and Unusual Places to Recruit Real Estate Agents and Amazing Staff
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For brokerage owners and team leaders striving to scale sustainably, recruiting exceptional agents and staff presents an ongoing challenge. Traditional job boards yield average candidates, but sourcing truly high-caliber, motivated talent requires turning to less conventional avenues. This article explores twelve strategic and often overlooked places to recruit real estate professionals who can meaningfully elevate your business.
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With over 25 years in real estate leadership and advisory, these insights are distilled from substantive real-world experience and refined recruiting practices. By embracing creativity and focus, these secret recruitment spots can become your pipeline for future top performers.
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Secret Spots to Find Amazing Real Estate Staff
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1. Professional Networking Sites
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Professional networking platforms, especially LinkedIn, have undergone significant renewal. They offer a powerful means to identify and connect with competitors’ current agents and support staff—those with proven experience and specific skills.
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- Use targeted searches with filters for roles, skills, and tenure.
- Engage with content to build rapport before outreach.
- Identify passive candidates open to new opportunities.
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2. Social Media Channels
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Platforms like Facebook, Instagram, and TikTok aren’t just for consumer marketing. Agents and support staff actively engage here, especially in groups and industry conversations.
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- Monitor relevant groups and comment thoughtfully on posts to build visibility.
- Identify individuals who demonstrate cultural fit and aptitude.
- Initiate direct messages grounded in genuine interest.
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3. Virtual Assistants (Remote Talent)
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Virtual assistants (VAs) offer cost-effective support for administrative and marketing tasks essential to brokerage operations. Beyond cost savings, many VAs possess advanced skills shaped by diverse professional backgrounds globally.
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For example, a VA in the Philippines earning roughly $7 an hour may have credentials comparable to high-level professionals abroad, representing premium talent at a fraction of local wages.
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If you need guidance identifying quality VA resources, reach out to RE Luxe Leaders™.
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4. Student Interns
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Students, particularly those who are homeschooled or on disciplined athletic teams like cross-country runners, bring self-motivation, strong interpersonal skills, and reliability.
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- Homeschooled students often have adult-level communication comfort.
- Student-athletes exhibit discipline and resilience valuable in a fast-paced real estate environment.
- Internships can frequently count toward academic credit, incentivizing quality performance.
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5. Stay-at-Home Parents
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Stay-at-home parents possess exceptional multitasking, organizational, and time-management skills due to their family responsibilities. They are often overqualified and demonstrate strong loyalty when given scheduling flexibility.
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6. Retired Seniors
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Retired individuals bring decades of experience, strong work ethic, and mature judgment. Many seek meaningful part-time roles providing supplemental income and personal fulfillment, making them highly dependable team members.
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Secret Spots to Recruit Real Estate Agents
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7. Gyms and Fitness Centers
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Discipline and grit correlate strongly with real estate success. Gym attendees and fitness community members showcase these traits through their consistent routines and goal-oriented mindsets.
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Engage casually in these environments to identify potential candidates accustomed to the perseverance the profession demands.
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8. Veteran Groups
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Military veterans embody leadership, dedication, and adherence to structured processes. Transitioning vets often seek new career paths where their skills translate effectively.
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Providing straightforward training and clear expectations unlocks their potential, fostering long-term loyalty.
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9. Retail Store Employees
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Retail workers refine client service skills daily, making them apt candidates for real estate roles requiring a service-first mindset. Moreover, many seek higher earnings and advancement, making real estate a compelling next step.
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10. Nurses
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Nurses combine empathy, strong communication, and work ethic. Many find real estate offers a better work-life balance and financial upside while leveraging their client relations strengths.
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11. Teachers
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Frustration with education systems has led numerous educators to real estate careers. Their patience, communication skills, and mentorship experience translate to effective client management and team leadership.
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12. Community College Real Estate Programs
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Community colleges offering introductory real estate coursework provide a self-selected talent pool. Participating as a guest lecturer allows you to engage early with promising candidates before competitors identify them.
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Maximizing Results from Unusual Recruiting Channels
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Identifying exceptional candidates in these secret spots is only the first step. Effective recruitment demands:
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- Personalized outreach reflecting understanding of candidates’ backgrounds.
- Clear communication of your brokerage’s unique value and culture.
- Screening for grit, cultural alignment, and aptitude beyond resumes.
- Tracking recruitment KPIs such as conversion rates, time-to-hire, and retention by source to refine strategy.
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Conclusion
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High-impact recruitment requires looking beyond conventional channels into creative, often overlooked talent pools. Skilled agents and staff sourced from these twelve secret places bring fresh energy and capabilities to your brokerage, giving you a measurable competitive advantage.
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By strategically engaging these sources with clarity and rigor, you protect and grow your legacy, achieve operational peace of mind, and reclaim time freedom.
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Chris Pollinger, Founder & Managing Partner of RE Luxe Leaders™, is a national speaker, consultant, and leadership coach specializing in luxury real estate leadership growth. Learn more at RELuxeLeaders.com.
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Book a confidential strategy call with RE Luxe Leaders™
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External references:
Thought Leadership on LinkedIn – RE Luxe Leaders™
Inman News
”
}
