Insights

Sample New Agent Ad

Published

Hillside residence with terraced gardens and a screened reading room.

Sample New Agent Ad

A new agent ad should help a prospective associate decide whether the role, values and working expectations fit. A clear invitation describes the community the team serves, the client experience it aims to deliver, the support it provides and the qualities it wants to meet. It should give a candidate enough substance to start a useful conversation.

Build the message around the candidate

Open with the opportunity and the kind of work the team is trying to do. Explain the training, coaching and operational support that are available, then state what the team expects the agent to bring: care for clients, a willingness to learn, professional follow-through and a real connection to the community. Avoid vague promises about income, transaction volume or career speed.

Sample copy

Do you want to build a thoughtful real estate practice in the community you know?

We are looking for a local agent who cares about the client experience and wants to grow through clear training, coaching and practical support. You will work with a team that values preparation, communication and professional follow-through.

Tell us about the community you serve, the work you want to learn and the kind of support that helps you do your best work. We will use the first conversation to explain the role, expectations and next steps.

If this sounds like the right conversation, send a short note about your background and what you hope to build.

Make the ad operational

  1. Name the market or community without implying exclusive access or guaranteed results.
  2. Describe the support and the work standards in plain language.
  3. Invite candidates to share experience, interests and learning goals.
  4. Set an owner and response process for every inquiry.
  5. Review which questions candidates ask and revise the ad when the role changes.

The best sample ad is a starting point. Replace the bracket-free copy with your actual role, support, location and candidate conversation, then check that every promise can be demonstrated after the interview.

See the related Growing with Teams resource for another team-building reference.

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