Luxury Agent Archetype Updates for 2022

Luxury Agent Archetype Updates for 2022

We have updated our Luxury Agent Archetype Profiles for 2022!  The 70+ page profile reports are specific to our eight distinct Luxury Archetypes.  They include updates throughout with new tips and strategies for social media in today’s world.


Get The Updated Profile Here


Our Luxury Agent Archetype Profiles were developed through years of research and analyzing the best luxury agents and teams in the country.   We have found eight successful archetypes which are based on elements of a combination of personality, work style, how you think about information and world view.   Each of the eight Luxury Archetype Profiles have a distinctive blueprint for where, how and to who to market yourself for maximum results.

Knowing which of the eight Luxury Agent Archetypes helps agents define the best strategies and tactics for them.  It’s all about strategic positioning to gain the highest return on investment in their business.



Luxury Archetype Chart



Your agents can take our complimentary ten minute Luxury Archetype Assessment today.  They will get insights on which of one of the eight Luxury Archetypes they are.  Plus, they can immediately download their free updated Luxury Archetype Profile from the results screen.

Get The Updated Profile Here

Summary Of Our Eight Luxury Agent Archetypes

The Hustler –

These people are always grinding.  They never turn off.  For them, hustling is a lifestyle and it is  24×7.   They are notorious for always answering their phone.  Hustlers are salespeople first and foremost.  They are smartly dressed and like the spotlight, because they know they have earned it.

The Oracle –

These are the those with the greatest depth of knowledge.  They are stat driven.  Oracles know the market and inventory better than anyone else. They prefer to be behind the scenes, where they can remain focused  on the houses and the inventory.  They are predictable and often have a photographic memory which is used to always be ahead of their competition.

The Royal –

Full of grace, poise and charisma, these are the recognized expert in their market.  They are the ones who set the bar against which others are measured.  They set the tone when they are in the room.  Royals are the rulers and ambassadors for the industry.  They love what they do and love the people who they get to do it with.

The Executive –

These are the persistent workaholics.  They are organized, focused, and driven.  They would rather have results than credit. Executives are always learning and keeping on top of what is going on the industry.  They know all the rules, and they how and when to break them.

The General –

These are the scrappy commanders who listen to the rules only if they agree they should apply to them.  They are unconventional.  Generals challenge the status quo and inherently know they can bring a new way of thinking to better serve their clients.  They are quick, nimble and agile.  More often than not, they end up winning for no other reason than no one ever told them that they couldn’t.

The Celebrity –

These people love the spotlight and feel at complete ease being in it.  They are photogenic, charismatic and know how to work what they’ve got. The traditional rules don’t apply to them.  They not only march to their own drummer, but they write the music that is played.  Hard work is only surpassed by even harder play, but both are intertwined for this person in one magnificent package.

The Architect –

The architect is a lover of the homes and the people that live in them.  They are part artist and part mathematician who bring beauty and function together. They are typically known for their beautiful marketing, staging and a knack for selling the properties that others can’t.

The Titan –

These are the systems people.  They are organized.  Titans are successful.  They are smart, business minded and happiest with several diversified streams of income.  These people are perfectionists, demanding the very best of themselves, their staff and their vendors.  They are efficiency and effectiveness experts and hate wasting time, money or energy on anything that doesn’t contribute to their vision.