6 Components of a Brokerage Operating System That Scales Most firms don’t fail for lack of effort. They fail because the business runs on personality, not process. When volume shifts
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Margins are thinner, recruiting is an arms race, and lead sources are volatile. Post-settlement dynamics have reshaped compensation conversations and buyer expectations, while portal policies, interest-rate whiplash, and vendor lock-in
Elite brokerages don’t fail for lack of talent or effort. They stall because the business runs on personalities and ad hoc decisions instead of a defined operating system. When the
If your week starts with ad hoc fire drills, inconsistent forecasts, and shifting priorities, you don’t have a sales problem—you have an operating problem. Most brokerages have tools, meetings, and
