November 6, 2026
Get Hired for the Houses You Advise Against
You know how to get buyers into homes before they hit the market. But a buyer excited about a house may not yet have a reason to hire you for
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Ideas, research and practical perspectives for established agents, team leaders and brokerage owners. Explore a subject or browse the latest writing.
November 4, 2026
Make the Flag Pay Its Way and Build a Brokerage Buyers Value
Your headcount is up, agents mention the brand, and renewal is coming. But growth under the flag can hide a harder truth: the value you keep or sell depends on
November 4, 2026
Make Your Commission About Judgment, Not Paperwork
You leave the meeting knowing you covered every angle. Your client may still need to carry your advice into a conversation you won’t attend. A good meeting can hide the
November 3, 2026
Owner Profit Can Grow When Care Stops Covering for Weak Standards
Your team is closing more business, but your pay is not keeping pace. After a messy file, it’s easy to add an expense that feels like better care. When that
November 2, 2026
The Advice That Costs You Can Win You Listings
You’ve built a strong record, but another agent can bring good numbers to the same listing conversation. When both records look impressive, a seller may have little reason to choose
November 1, 2026
$100m Leads Summary: a Clear-eyed Review for Leaders
Explore a balanced $100M Leads summary and review: key takeaways, lessons for listing leaders, and who should read Alex Hormozi’s book.
October 31, 2026
Grow Company Dollar with Hires Your Producers Can Stand Behind
Your roster is growing, but some new agents take more from the brokerage than they add. You may be rewarding the person who fills the seat while missing the people
October 30, 2026
Clear Boundaries Bring Estate Counsel Back
You answer every call, handle the property details, and do extra work for estate counsel. Yet the next referral arrives late, if it arrives at all. You may be managing
October 30, 2026
Owner Profit Starts After You Pay for Your Own Work
Your team is bigger, company dollar is up, and the hard files still land on your desk. You manage the split as payment for the business you built, but some
October 28, 2026
Roster Growth Pays Better When You Count the Work Behind It
Your roster keeps growing, and the company dollar looks good. But each new agent may also add support costs and owner work that leave less profit in the business. You