Insights
Ideas, research and practical perspectives for established agents, team leaders and brokerage owners. Explore a subject or browse the latest writing.
October 10, 2026
You back the agent who has the builder’s ear, and today’s closings reward that choice. But the builder’s confidence in your agent isn’t proof they would choose your firm without
October 9, 2026
You turn away work that doesn’t fit, send a capable agent’s name, and return to your listings. But a past favor gives that agent no sound reason to recommend you
October 9, 2026
You celebrate a listing win, then ask the team to copy what worked. But a closing won’t tell you which decisions another agent can use. Separate those decisions from the
October 7, 2026
You know what your top producers bring in. You may not know what your promises to them consume. Extra support, special terms, and your own time can turn strong company
October 7, 2026
You close well. Clients thank you, yet too few introduce you to another seller. A happy client is not a client with a story someone else can trust. The closing
October 6, 2026
You can run a smooth closing and still leave the next deal tied to one agent. When you treat a warm introduction as earned trust, you miss that risk. Repeat
October 5, 2026
The photos are strong. The campaign is live. The price has support. Yet showings stay thin, so you improve what buyers will see when they open the listing. A fair
October 4, 2026
A spoiler-free Source Code summary and review of Bill Gates’s memoir: key takeaways on learning velocity, leadership tradeoffs, and who should read it.
October 4, 2026
You feature strong agents, share their success stories, and ask for recruiting referrals. Yet the roster grows faster than company dollar. You’ve focused on the pitch. The deeper test is
October 2, 2026
You know the house and prepare the pricing, yet someone else gets the estate listing. You’ve focused on sounding ready. The family still needs help making a property decision with
