October 7, 2026
Your Rainmaker Can Deliver More Profit without Another Sale
You know what your top producers bring in. You may not know what your promises to them consume. Extra support, special terms, and your own time can turn strong company
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Ideas, research and practical perspectives for established agents, team leaders and brokerage owners. Explore a subject or browse the latest writing.
October 7, 2026
Clear Reasons Earn Referrals That Praise Alone Can’t
You close well. Clients thank you, yet too few introduce you to another seller. A happy client is not a client with a story someone else can trust. The closing
October 6, 2026
Grow Repeat Business Beyond the Agent Who Started It
You can run a smooth closing and still leave the next deal tied to one agent. When you treat a warm introduction as earned trust, you miss that risk. Repeat
October 5, 2026
Bring Your Listings into the Right Buyers’ Searches
The photos are strong. The campaign is live. The price has support. Yet showings stay thin, so you improve what buyers will see when they open the listing. A fair
October 4, 2026
Source Code Summary and Review: Bill Gates’s Learning Velocity
A spoiler-free Source Code summary and review of Bill Gates’s memoir: key takeaways on learning velocity, leadership tradeoffs, and who should read it.
October 4, 2026
Recruit Better Producers with a Firm Agents Can Recommend
You feature strong agents, share their success stories, and ask for recruiting referrals. Yet the roster grows faster than company dollar. You’ve focused on the pitch. The deeper test is
October 2, 2026
The Answer You Don’t Give Can Earn the Listing
You know the house and prepare the pricing, yet someone else gets the estate listing. You’ve focused on sounding ready. The family still needs help making a property decision with
October 2, 2026
More Owner Profit Starts with Support That Earns Its Keep
Your team is producing, but marketing support leaves too little owner profit. You approve the same requests. A change could turn a budget decision into a relationship problem. Equal marketing
September 30, 2026
Big Producers Can Build Profit, Not Just Volume
The production board looks strong, but owner cash isn’t keeping pace. Your biggest producer can be your most expensive client. The split tells only part of the story. You approve
September 30, 2026
What Buyers Give Up Can Win You Rare Listings
You can price ordinary homes well and still watch a rare listing sit. You pull the comps, make careful adjustments, and flag the standout feature. Then buyers use nearby sales