If your P&L depends on headcount growth to offset split creep and rising customer acquisition costs, you don’t have a business—you have a subsidy. Operators in the top decile protect
Most teams aren’t underperforming because of talent. They’re inconsistent because they lack an operating cadence that converts effort into outcomes. Random meetings, unprioritized work, and reactive firefighting extract margin and
Top operators aren’t scaling on personality or market tailwinds. They scale on discipline. If your numbers are inconsistent, recruiting is episodic, and marketing spend produces noisy lead volume with soft
