Your Lead Gen P&L is unhealthy, and I think I know why!

Margin compression, recruiting churn, and tech bloat are not market problems—they’re operating problems. If your organization relies on heroic agents and ad hoc “fixes,” you don’t have an operating system;

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How Brokers Grow Their Top Teams and GCI

Top-line volume is not the issue. Margin erosion, cycle delay, and weak lead-to-close discipline are. Teams with strong brands are still missing profit because they aren’t watching the right numbers

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