The Power of Brand Equity: The Secret Sauce of Success in Luxury Marketing

The Power of Brand Equity: The Secret Sauce of Success in Luxury Marketing A Luxury Real Estate Consultant’s Viewpoint Having navigated the challenging waters of the luxury real estate industry

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AI in Real Estate Marketing: 5 Game-Changing Strategies

AI in Real Estate Marketing: 5 Game-Changing Strategies A Luxury Real Estate Marketing Consultant’s Viewpoint   “Unleash the Power of AI in Real Estate Marketing: Five Game-changing Strategies” is a

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The Future of Content Marketing – 4 Secrets to Stay Ahead in the Age of AI

This article shares insights on the future of content marketing in the age of AI-powered search engines. This article was written for Inman News  by Chris Pollinger.   The Future of Content

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6 Ways to Master Short Form Video Content Creation

Mastering Short Form Video Content Creation for Your Business A Luxury Real Estate Broker Consultant’s Viewpoint   Short-form video content has emerged as one of the most effective ways to

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The Benefits of Using a Signature Logos in Real Estate

The Benefits of Using a Signature Logo in Real Estate A Real Estate Marketing Consultant’s Perspective   Real estate brokers or team leaders are always on the lookout for ways

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Maximizing Success with a Professional Luxury Real Estate Website

Maximizing Success with a Professional Luxury Real Estate Website A Real Estate Marketing Consultant’s Perspective What company do we think does the best luxury real estate websites? We get asked

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Personal Branding In Real Estate: 8 Keys to Creating A Truly Successful Personal Brand

Personal Branding In Real Estate As a real estate agent, your personal brand is your most valuable asset. It’s what sets you apart from the competition and helps you stand

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Marketing and Advertising Budget

Our marketing and advertising budget excel tool makes it easy to get a clear picture of how much you can afford to spend.  We track ROI on every investment in

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Testimonial Recruiting Campaign

Insights from a Real Estate Recruiting Coach   An effective testimonial recruiting campaign is incredibly effective at building brand awareness and highlighting your greatest advocates. They feature your current team

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B2B Program

We started teaching growing a B2B Program or Business to Business group back in 2003.  We’ve been practicing it since the mid 90’s.   The real estate industry is polarizing. 

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