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6 Components of a Brokerage Operating System That Scales Most firms don’t fail for lack of effort. They fail because the business runs on personality, not process. When volume shifts
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Most brokerage leaders aren’t slowed by market conditions—they’re slowed by ad hoc operations. Meetings drift, recruiting is episodic, margins erode in the noise, and the P&L masks operational debt. The
Top performers don’t struggle with lead volume—they struggle with repeatable execution. Revenue grows; margin wobbles. Systems lag behind demand. At a certain threshold, personality and hustle stop working. What scales
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